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Fashion has been graded as one of the most polluting industry and as consumers, we need to make better, more ethical, choices when it comes to our shopping. Fashion can be a contributing factor to a better, cleaner, more eco-friendly, and less toxic way of living. This is where sustainable fashion comes in.


What is Sustainable Fashion?

This is described as a movement and process of promoting a change in products in the fashion system towards a cleaner, better and clutterless world. In simpler terms, it can be defined as clothing, accessories and shoes that are manufactured, marketed and utilized in the most sustainable way achievable.

The importance of sustainable fashion

It is mainly important because it focuses on clothing made with the use of natural energy and avoids pollution. Although sustainable fashion may not be the entire solution to pollution, it will allow you to minimize the negative influence on the environment.

As consumers we have so much power to change the world by just being careful in what we buy.

Emma Watson

How to start practicing sustainability in fashion

This is the best place to start when talking about sustainable fashion. knowing the difference between fast and slow fashion not only broadens your understanding of fashion, but it enables you to make better choices when it comes to your wardrobe.

  • Construct your own Style

This may be tricky, as we live in a society where looking different and reinventing your look is frowned upon, but revamping your style has so many personal benefits. Besides giving you your own identity, it will allow you to be more confident in what you are comfortable in, it saves you time and money, it will keep you on your path of sustainable fashion, and who knows, you just might become a trendsetter.

You need some help? Click here to read our article on revamping your wardrobe.

  • Thrift

This has got to be the easiest and most affordable way to give a go at sustainable fashion. By thrifting, and taking part in thrifting in the form of donating clothes, you are literally practicing sustainable fashion. Plus it also keeps the cycle going, meaning clothes are being reused and not ending up in landfills.

Read more on Thrifting here.

  • Shop local

Sustainable fashion can also be applied by shopping small and local businesses because you are not purchasing from mass-market retailers. You might also find some unique pieces that others don’t have. Be on the lookout for local businesses that’ll be sure to satisfy your ethical fashion needs, and support your local community.

The ultimate goal is to create a system that works without leaving a negative impact on the environment, by producing clothing from natural energy and avoiding pollution.


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Ututjinda James Kavendjaa

Hey there! I'm Ututjinda, but everyone calls me James. I am a contributor to AfterBreak Magazine, I focus mainly on fashion, however, I am passionate about lifestyle and beauty as well. I love writing and I am aspiring to rectify the miseducations around the fashion and beauty niche.

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About Afterbreak Magazine

Afterbreak Magazine is a Namibian Youth Magazine that strives to be the leading young adult platform that educates, empowers and entertains the Namibian youth to form a community of growth.

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